Kaplow Insurance Agency by Market Street Marketing
In order to have a true ad campaign, it takes more than just a handful of GoMag ads throughout the year to make a big impact. It takes a great website, great magazine ads, great tile and banner and a great sense of cohesiveness to pull it all together and send a consistent message. Kaplow Insurance Agency of Chappaqua, NY has built a brand for themselves over the last 40 years and they continued that continuity through their 2009 ad campaign. Designed by Kathleen Downs of Market Street Marketing in Redding, CA and directed by Evan Kaplow from Kaplow Insurance Agency, the elements consisted of multiple magazine ads, 2 new websites, a tile and banner ad on GoHorseShow.com, several sponsorships of some of the biggest events in the industry, event signage, some tchotchkies and a new division of the company called The Kaplow Insurance Network. Together, Evan and Kathleen formed the most brilliant collaboration of marketing in the horse show industry.
