The new campaign video was shot by Scenic Road at seven locations in Texas, Kansas and Missouri. The video is representative of multiple breeds and disciplines and features Congress and Reserve World Champions, Lauren Love and Invitemeforchocolate.
“Horse people, especially those that compete, are very passionate about what they do — no matter which discipline, breed or level of competition,” says Beckie Peskin of Merial. “That passion is evident every day through dedication and hard work it their personal goals. World Championships and major wins don’t just happen — they take a lot of hours in the saddle and work behind the scenes. This new campaign depicts that in a way that we hope riders find inspiring. While our primary focus is the health of horses, we understand it’s just one piece of a winning ride.”
CLICK HERE to view video from Merial.
GASTROGARD and ULCERGARD are the only products that are FDA-approved specifically for the treatment and prevention of equine stomach ulcers. Horse owners should be aware that other drugs and products are not FDA-approved nor have they been proven to treat or prevent ulcers in horses. This includes:
•Human antacids (Pepto Bismol® and Maalox® and equine versions such as Gastrolox and Neigh-Lox)
•Compounded formulations of omeprazole, like those made by compounding pharmacies
•Non-FDA approved versions of omeprazole, like GastroMax3 or Gastroade Xtra.
•Succeed®
•Nutraceuticals
•Histamine Receptor Antagonists or H2 Blockers (Tagamet® and raniditine)
While a few of these products may have limited anti-ulcergenic benefits, none have shown enough efficacy or consistency to reach the minimum standards required for FDA approval.
GASTROGARD is proven to significantly improve stomach ulcers by up to 99 percent in treated horses. Tests with other anti-ulcer “treatments” did not result in lower odds of moderate or severe ulceration than horses receiving no treatment.
Here is the actual verbiage from the video below:
Winning doesn’t care if you’re short or tall.
If you ride a quarter horse or a warmblood.
Winning only cares that you give your all.
No excuses.
Getting up early.
Staying up late.
Head up.
Heels down.
Winning doesn’t care that it’s hot or cold.
Or that you had a long day.
Winning requires one more transition.
One more barrel.
One more fence.
One more everything.
No one said winning was going to be easy.
And it certainly doesn’t happen by accident.
Winning happens in spite of accidents.
Every time you dusted yourself off and got back on.
Every time you didn’t make the cut but had the guts to try again.
Because winning is what happens when no one is handing out ribbons.
And now, it’s all riding on this moment.
Don’t just show up. Show.
Do you have the stomach to win?
