INTENSE EQ is the first and only product line of its kind in the equine market place formulated specifically for both horses and people. A premium cross action line of products developed with the latest in “Green” formulation technology, using eco-friendly cold manufacturing processes, for a smaller carbon footprint. GoHorseShow sat down with Horse Grooming Solutions Marketing Associate, Donna Sullivan to find out more about their revolutionary product line.
Q: What sets your products apart from the competition? Why should people buy it?
A: Intense EQ Combing Cream and Botanical Volumizing Shampoo are the first and ONLY paraben free premium line of cross action products available only through equine retail outlets. We are proud to offer the first and only Leave-in Conditioner Combing Cream, the leave-in part, particularly impressive, available in any equine hair care product line. The entire Intense EQ product line specifically developed and formulated to meet both human and equine needs is the first and ONLY, without competition, product line for manes, tails & people too!
The highest grade cosmetic ingredients and natural herbal and botanical oils and extracts are carefully selected for optimum benefit, and to achieve unequaled volume, body and shine for beautiful hair so Intense everyone will notice!
Using innovative “Green” formulation technology, our cold manufacturing processes yields a smaller carbon footprint. Along with recyclable packaging, Intense EQ is doing its part to help take care of our environment.
Q: Why make a product for both people and horses?
A: Everyday exposure to the elements like, sun, wind, humidity, barn dust and stall beddings, even chemicals, cleaners and liniments challenge the health and beauty of hair. Both human and horse, hair, manes and tails need some help from time to time.We saw not only a need for a quality line of products specifically formulated and developed to address the needs of the consumer, but the opportunity to fill the void in the equine market place. There has been nothing on the Equine Retailer’s shelf to fill the void, until Intense EQ. In a true sense of supporting our industry, both equine and human.
Q: Is there a way people may try out the product?
A: Visit intenseeq.com to sign up for our email list and a free sample of Intense EQ
Q: Tell me some background information about the company?
A: Horse Grooming Solutions is the manufacturer’s distributor for Healthy HairCare Products, Silverado Show Grooming, Old Timer’s Equine and now Intense EQ, the brands you know and love. For more than 35 years, horsemen with more than 100 years of horse care experience have created the grooming and horse care products horse owners have come to know and trust.
Q: Any new products coming out soon?
A: In the wings for later this year or early Spring 2015, hoof, nail and skin, along with color enhancing hair products are now in the development.
Q: You mention that a percentage of the proceeds is given to rescue groups….are there particular ones that you support?
A: We help a wide range of groups and individuals from small to large and in between. We don’t want to take a position to highlight or showcase any one organization in particular. Benevolent choices are made from a verity of reasons, sometimes, personal, sometimes emergencies, sometimes as a thank you. If you look, you can find many ways to help, volunteer, adopt, contribute. Our website, IntenseEQ.com offers some resource information to anyone to learn how to make an informed choice on how to help.
