One of the biggest complaints we hear from people is that their once shiny and new website is now embarrassingly old and out of date. Candy and Bret Parrish of Parrish Quarter Horses in Pavo, Georgia grew tired of looking at their old, dated website. Candy decided, “It was time for a new one! We were past due for an update and in need of a current website!”
Once Candy decided that a fresh look was a priority, she was faced with the all-important decision of choosing who she was going to have design and develop her new website.
According to Candy,“We have seen numerous ads that Holt Pope of Holt Advertising has done and really liked her work, so I talked with her about designing a new site for us. In addition to Holt’s talent, we like the fact that she is out there with us at the shows and up to date with our industry AND she had just joined forces with Digital Horse Services so it all fell into place.”
Holt was game for the challenge. “A good campaign is a consistent campaign so designing websites was a great way for me to streamline a consistent look with my customers so their print and web presence was the same. Together with Justin and Mitzi Martin of Digital Horse Services (DHS), we can take those designs and develop them into a full functioning site.”
How can Candy keep her new website from being quickly outdated? “She will easily be able to keep it updated herself which will keep it fresh,” Holt explains. “DHS designs their websites to have features that make updates easy. What a lot of people might not know about our sites is that the customer has the ability to change all the content and pictures on their website themselves. This saves time and money for all those busy horse show people who spend more time in the saddle than on the computer.”
Candy can also easily promote the farm with features such as videos, slideshows, full photo galleries, and maybe their best feature; sale horse modules. “These sale horse pages are the easiest to both update and to view as I’ve ever seen,” says Holt. “Now on our sites you can view all the horses for sale by video, picture and all the information is right there. As we all know, time is of the essence when you are trying to run your business or sell your horse. This site is so easy to update all you have to do is go outside, video a horse, download that video to your computer and then upload it to your site. It is super fast and easy and you have instant gratification. The instant gratification goes a long way with these sites and a very long way with our customers.”
Candy is thrilled with the entire process. “We were very pleased with the new website. Holt, Justin and Mitzi did a great job for us. We would highly recommend their services!”
Click here to see the new Parrish Quarter Horses website designed and developed by Holt Advertising and Digital Horse Services.
