FORT WORTH, TEXAS (Oct. 30, 2014) – Justin® Boot Company–the leader in western and equine footwear since 1879 – launched Justin English, a collection of women’s traditional English riding boots with the support of the equestrian experts at American Quarter Horse Association (AQHA).
“At AQHA, we continually strive to align with companies who bring quality products to the marketplace for our horses and owners,” said Leman Wall, director of corporate partnerships and business development, AQHA, “and we are proud to partner with Justin Boots, a brand that shares values, heritage and history with AQHA, as they debut Justin English to the riding industry. Whether riders are looking for field or paddock styles, Justin English offers the protection and comfort they require.”
Featuring the essential components for English riders – paddock boots, half chaps and field boots – and inserting innovative technology, the collection offers a solution to riders in terms of performance, fit, comfort, and style. The field boots and half chaps feature 3M™ patented micro-replication technology that provides extra durability and effortless grip while reducing fatigue and improving both performance and control. The 3M™technology provides:
- Increased friction to reduce slippage even in wet or oily conditions
- Immediate release
- Abrasion and puncture resistance
- Water- and oil-resistance for secure attachment
- Performance across a broad temperature range
“Justin Boots has a 135-year history of handcrafting quality boots for people who love to ride,” said Louis Russo, brand manager, Justin Boots. “We saw an opportunity to offer the English market a quality product at a value, and leveraged our boot-making expertise to provide English riders with performance and comfort features Justin Boots has offered equestrians for more than a century.”
With the field boots retailing for approx. $280, paddock boots for approx. $145, and half-chaps for approx. $165, riders can expect premium quality at a true value. The Justin English collection can be viewed online at JustinEq.com and is available for purchase at equestrian retailers nationwide in November.
To share the news through social media, please see below for suggested Twitter and Facebook content.
Twitter: .@justinboots launches Justin English w/ @AQHA‘s support. See the collection & follow @Justin_Eq for more: JustinEq.com. #JustinEq
Facebook: @JustinBoots launches Justin English, a collection of women’s English riding boots, with full support from @American Quarter Horse Association. See full collection at www.JustinEq.com and “like” @Justin Equestrian for more. #JustinEq
About Justin® Boot Company
With product lines including Justin Bent Rail™, the Stampede Collection™, the George Strait Collection™, and the Justin AQHA Lifestyle Collection™ – along with a prominent focus on producing best-in-class products handcrafted in the U.S. – Justin® Boot Company has been the leader in high-quality western footwear incorporating industry-leading boot technology for 135 years.
Justin Boots footwear products are available for men, women and children at western specialty stores across the country.
About Justin Brands, Inc.
Justin Brands, Inc. is a Berkshire-Hathaway subsidiary (NYSE: BRKa) and the world’s largest manufacturer of western footwear. Its divisions also include leading footwear brands such as Justin® Boots, Tony Lama® Boots, Nocona® Boots, Chippewa® Boots and Justin Original Workboots®.
