DOVER, Ohio– Animal vitamin and nutrition provider Direct Action Company®, commonly known as dac®, has signed on as an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. Company officials unveiled the partnership during the dac® Days Open House on March 22.
With this commitment, dac® will have access to a wide range of benefits, including exclusive marketing rights. Through its line of livestock vitamins and minerals, the company will activate a number of marketing and promotional campaigns to share the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy with their customers throughout North America.
“Like Alltech, our company has been dedicated to enhancing animal performance through nutrition for several decades,” said Carol Frazier, sales and marketing coordinator for dac®. “We look forward to increasing our support of the equestrian world by furthering nutritional research and product development. We are thrilled to associate dac® vitamins and minerals with this incredible event, which brings together competitors at the highest level of equestrian sport.”
“We welcome dac® to a group of more than 30 organizations committed to promoting animal health and performance through their title as an Alltech Official Partners of the Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Russell Gilliam, regional sales manager for Alltech. “We’re excited about the opportunities dac® will have to carry the message of the Alltech FEI World Equestrian Games™ 2014 in Normandy to its customers.”
The Alltech Official Partner Program is a strategic sales and marketing partnership with leading horse feed and animal health companies throughout the world. It enables these global partners to differentiate their feed with the Alltech Equine Advantage and also provides them with the right to use Alltech Official Partner brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. This exclusive program allows partners and their customers to share in the excitement of the world’s most celebrated equestrian championships.
About Alltech:
Founded in 1980 by Dr. Pearse Lyons, Alltech improves the health and performance of animals, plants and people through natural nutrition and scientific innovation. With more than 3000 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit www.alltech.com. For media assets, visit www.alltech.com/press.
About the Alltech FEI World Equestrian Games™ 2014 in Normandy
Alltech is the proud title sponsor of the Alltech FEI World Equestrian Games™ 2014 in Normandy from 24 August to 7 September 2014. Held every four years, alternating with the Olympic Games and under the authority of the Fédération Equestre Internationale (FEI), the world governing body of the equestrian sport, the World Equestrian Games are the largest and most prestigious equestrian event in the world. World championships are crowned in eight official disciplines over a period of two weeks of competition: jumping, dressage, eventing, driving, reining, vaulting, endurance and para dressage. More than 60 nations and nearly 1,000 competitors and horses will come together to demonstrate equestrian sport of the highest standard to the 500,000 visitors expected at the various sites.
For more information about these prestigious global championships, visit www.alltechfeiweg2014normandy.com
About dac®
The Direct Action Company, Inc. began in 1983 with a single product called Direct Action. It was based on a “new” feed technology called chelation, where a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, biotechnology in the feed business has gone from an obscure area of research to become an industry in its own right. We have been able to take advantage of the latest research and technology to give our customers products that will enhance the performance of their horses whether they are working in the fields or showing in the ring.
