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The American Horse Publications is conducting an Equine Industry Survey to gauge participation trends in the U.S. equine industry. In addition, the survey seeks to gather information regarding the most important issues facing the industry.
Dr. C. Jill Stowe is providing consulting services for data collection and analysis to AHP. Dr. Stowe is an assistant professor of Agricultural Economics at the University of of Kentucky.
Those eligible to participate in the survey are men and women, 18 years of age and older, who currently own, manage, or lease at least one horse and live in the United States.
The survey close date has been extended to January 31, 2010.This study is anonymous; this means that no one, not even members of the research team, will be able to associate information you give with responses. When the survey results are tallied, only aggregated results will be presented.
This study is anonymous; this means that no one, not even members of the research team, will be able to associate information you give with responses. When the survey results are tallied, only aggregated results will be presented.
“AHP’s member publications, Web sites and newsletters reach nearly 3 million people involved in the horse industry in the United States and around the world,” said Kimberly S. Brown, AHP president.
“We have been through a rough year, and there are many stories out there of unwanted horses and the decline of the horse industry,” noted Brown. “But I think the real story is the wanted horses and their owners who are still strong despite the economic downturn.
“We think this is a great opportunity for us to use our collective resources and reach into the horse industry to get answers about how we are doing today, how we think we’ll be doing in the near future, and what we are concerned about in our industry.
“Let’s get 100,000 or more horse owners to participate in this survey!” said Brown. “We have a wonderful chance to come together to gather information that can benefit us all, so spread the word!”
Click here for more on AQHA.com
Click here to take the survey.
