Fashion News Category

Good Ride Life Apparel Welcomes Partygoers at the Round Bar

The vibe was hot and happening at the first ever Good Ride Life Apparel party held Saturday night at the Corral, aka, the Round Bar. Reminiscent of the old days, the dance floor was packed with two-steppers, line dancers and enthusiastic partiers. The Adam Calvert Band rocked the house with hot country cover songs that […]

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Show Me Style: Nine Tips on Shopping at Congress

Are you planning on going clothes shopping at the Congress? The month-long show is described by many to be like a circus and state fair all rolled into one. Shopping at all the multiple vendors can be just as overwhelming. Don’t go in cold, as much as the bling may draw you in. Here’s a […]

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We Ask The Industry: Fashion Trends You Wish Would Go Away

In the horse industry, trends come and go just about as fast as the money we spend on showing horses. Every year, there seems to be something new popping up as far as new fashion and riding styles in the show arena.  If you have been showing horses for any amount of time, you have […]

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Good Ride Life Apparel Rides Again

It’s that moment before you go into your class. The ring steward opens the gate, and you sit up a little taller in the saddle, giving your starched shirt one last tuck in. You gather up your horse and head into the pen thinking that no matter the final placings, you’re here for a good […]

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Show Me Style: Fall 2017 Show Pen Style Alert – Expect the Vests

Aren’t vests amazing? The perks are countless, but one of the best benefits is changing the shirt color underneath. It’s almost like getting several outfits for the price of one. Then, there’s the added benefit of having a secure bodice while your arms are free to move, and who doesn’t like that aspect when showing? […]

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August NSBA World, Select World and European Championships Issue of GoMag Online Now

The competition heats up in August as this month brings horse enthusiasts four of the year’s biggest and most prestigious events. Between the AQHYA World Show in Oklahoma City, the NSBA World Show in Tulsa, the European Championships in Germany, and the AQHA Select World in Amarillo, trainers, owners, exhibitors and vendors are going to […]

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What’s Hot in English Attire with Boo Yah Custom Clothing

As riders trot into a hunter under saddle class, it is easy to get lost in the crowd.  The arena is packed with similarly colored horses and people in tan breeches, unlike the western pen, where exhibitors stand out with colorful attire.  Thus, riders are continuously developing trends that make them different from the others. […]

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June AjPHA Youth World Issue of GoMag Online Now

Nine years ago, on June 1, 2008, the very first issue of GoMag was published and the very first digital magazine of its kind in our industry was born. Now on our 109th issue, the June 2017 issue is a shining example of the strength of digital advertising as a cost-effective, powerful and far-reaching platform. […]

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The Wow Factor: Top Show Clothing Designers Show off their High-End Designs

Each designer in the horse show industry possesses their own set of amazing creative skills. These skills give them the capability of putting together beautiful outfits that will catch the judge’s eye and give their clients that extra boost of confidence they need when they enter the show pen. Several designers including, La Collezione di […]

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Where Champions Get Dressed: One-on-One with Paula Diuri

Paula Diuri is a vivacious and hard-working equine fashion designer who has become a living legend in the horse show industry. Paula’s Place, based in Merced, California, has outfitted countless AQHA and APHA World and Congress Champions over the past 30 years. Her extremely loyal clients will tell you that it is nothing short of […]

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