Fashion News Category

We Ask The Industry: Fashion Trends You Wish Would Go Away

In the horse industry, trends come and go just about as fast as the money we spend on showing horses. Every year, there seems to be something new popping up as far as new fashion and riding styles in the show arena.  If you have been showing horses for any amount of time, you have […]

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Good Ride Life Apparel Rides Again

It’s that moment before you go into your class. The ring steward opens the gate, and you sit up a little taller in the saddle, giving your starched shirt one last tuck in. You gather up your horse and head into the pen thinking that no matter the final placings, you’re here for a good […]

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Show Me Style: Fall 2017 Show Pen Style Alert – Expect the Vests

Aren’t vests amazing? The perks are countless, but one of the best benefits is changing the shirt color underneath. It’s almost like getting several outfits for the price of one. Then, there’s the added benefit of having a secure bodice while your arms are free to move, and who doesn’t like that aspect when showing? […]

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August NSBA World, Select World and European Championships Issue of GoMag Online Now

The competition heats up in August as this month brings horse enthusiasts four of the year’s biggest and most prestigious events. Between the AQHYA World Show in Oklahoma City, the NSBA World Show in Tulsa, the European Championships in Germany, and the AQHA Select World in Amarillo, trainers, owners, exhibitors and vendors are going to […]

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What’s Hot in English Attire with Boo Yah Custom Clothing

As riders trot into a hunter under saddle class, it is easy to get lost in the crowd.  The arena is packed with similarly colored horses and people in tan breeches, unlike the western pen, where exhibitors stand out with colorful attire.  Thus, riders are continuously developing trends that make them different from the others. […]

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June AjPHA Youth World Issue of GoMag Online Now

Nine years ago, on June 1, 2008, the very first issue of GoMag was published and the very first digital magazine of its kind in our industry was born. Now on our 109th issue, the June 2017 issue is a shining example of the strength of digital advertising as a cost-effective, powerful and far-reaching platform. […]

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The Wow Factor: Top Show Clothing Designers Show off their High-End Designs

Each designer in the horse show industry possesses their own set of amazing creative skills. These skills give them the capability of putting together beautiful outfits that will catch the judge’s eye and give their clients that extra boost of confidence they need when they enter the show pen. Several designers including, La Collezione di […]

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Where Champions Get Dressed: One-on-One with Paula Diuri

Paula Diuri is a vivacious and hard-working equine fashion designer who has become a living legend in the horse show industry. Paula’s Place, based in Merced, California, has outfitted countless AQHA and APHA World and Congress Champions over the past 30 years. Her extremely loyal clients will tell you that it is nothing short of […]

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The Cute Factor: Small Fry Fashion at its Finest

Is there anything more adorable than a Small Fry exhibitor? One of the highlights of the horse show is seeing those walk trotters tacked up and ready to show what they’ve got. Whether they step up to the cone with deadly intensity or can’t stop smiling because they are just so happy to be there, […]

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Phil Harris Offers Advice on Finding Your Dream Saddle

Showing horses is an intense commitment of time and money, so when you decide to invest in an expensive piece of equipment, you want to make sure you do it right the first time. Choosing or designing your dream western saddle is one of those things. A saddle is an artwork that can represent your […]

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