Fashion News Category

What’s Hot in English Attire with Boo Yah Custom Clothing

As riders trot into a hunter under saddle class, it is easy to get lost in the crowd.  The arena is packed with similarly colored horses and people in tan breeches, unlike the western pen, where exhibitors stand out with colorful attire.  Thus, riders are continuously developing trends that make them different from the others. […]

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June AjPHA Youth World Issue of GoMag Online Now

Nine years ago, on June 1, 2008, the very first issue of GoMag was published and the very first digital magazine of its kind in our industry was born. Now on our 109th issue, the June 2017 issue is a shining example of the strength of digital advertising as a cost-effective, powerful and far-reaching platform. […]

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The Wow Factor: Top Show Clothing Designers Show off their High-End Designs

Each designer in the horse show industry possesses their own set of amazing creative skills. These skills give them the capability of putting together beautiful outfits that will catch the judge’s eye and give their clients that extra boost of confidence they need when they enter the show pen. Several designers including, La Collezione di […]

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Where Champions Get Dressed: One-on-One with Paula Diuri

Paula Diuri is a vivacious and hard-working equine fashion designer who has become a living legend in the horse show industry. Paula’s Place, based in Merced, California, has outfitted countless AQHA and APHA World and Congress Champions over the past 30 years. Her extremely loyal clients will tell you that it is nothing short of […]

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The Cute Factor: Small Fry Fashion at its Finest

Is there anything more adorable than a Small Fry exhibitor? One of the highlights of the horse show is seeing those walk trotters tacked up and ready to show what they’ve got. Whether they step up to the cone with deadly intensity or can’t stop smiling because they are just so happy to be there, […]

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Phil Harris Offers Advice on Finding Your Dream Saddle

Showing horses is an intense commitment of time and money, so when you decide to invest in an expensive piece of equipment, you want to make sure you do it right the first time. Choosing or designing your dream western saddle is one of those things. A saddle is an artwork that can represent your […]

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Get the Look: 2017 Ringside Style Guide

Your showmanship suit is pressed. Your hat is clean and freshly shaped. Your tack is polished to perfection. Your new bolero set is set to stun. In other words, your horse show fashion game is on point. However, you’re standing in a trance-like state in front of your closet wondering what on earth you have […]

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Five Tips to Give Your Motorhome or Living Quarters a Cozy Feel

As horse show contestants, we often find ourselves away from home for days, sometimes weeks, at a time. Our living quarter trailers and motorhomes take the place of our home as we travel to different destinations with our four legged partners. Making these coaches feel like a home can seem like a difficult feat with […]

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We Ask The Industry: Fashion Trends You Wish Would Come Back

Have you ever looked at an old horse show picture and thought, “What in the world was I wearing?”  From high-waisted pants to smooth leather chaps and everything in between, horse show fashion is constantly evolving.  However, like all fashion eventually does, most of those ‘what was I thinking’ fashion statements somehow seem to make […]

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AQHA Couple is “Ride or Dye” for Revitalized Saddles

The demands of showmen in all equestrian disciplines continue to grow and change, allowing for the birth and evolution of trends. And it only takes one person to step out of the safe zone for a style to spread throughout the entire industry. Some styles come and go for various reasons, which has an effect […]

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