Other Associations Category

We Ask Competitors: What are Your Horse’s Favorite Things?

Raindrops on roses and whiskers on kittens. Brown paper packages tied up with strings, these are a few of my favorite things. The song, “My Favorite Things” sung by Julie Andrews from The Sound of Music, comes to mind when we asked competitors about their horse’s favorite things. This song immediately puts people in their […]

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Futurity Time: How to Know Whether Your Young Horse is Ready for the Big Time

This time of year always brings new excitement as breeders, owners, trainers, and exhibitors are gearing up toward showcasing their newest stock. The two and three-year-old western pleasure and hunter under saddle futurity classes provide some of the most lucrative and name-making competition. But training and showing a baby takes more than skill; often it […]

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In Honor of Father’s Day: The Seven Kinds of Show Dads You’ll See at Horse Shows

Maybe he’s the cowboy who inspired your love for horses and riding. Maybe he’s the one who drove the truck and trailer faithfully up and down the road. Or maybe he’s the one who would have preferred to take his golf cart to an actual course instead of a horse show. No matter what his […]

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Rolling out the Welcome Mat: Five Ways Experienced Exhibitors Can Make Newcomers Feel at Home

Will I fit in? Will I know anybody? Will I end up being a social wallflower like the new kid at a middle-school dance? One of the toughest things in life is daring to try something new. When it comes to horse shows, trying a new show can bring with it anxiety, fear, and the […]

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What’s Hot in English Attire with Boo Yah Custom Clothing

As riders trot into a hunter under saddle class, it is easy to get lost in the crowd.  The arena is packed with similarly colored horses and people in tan breeches, unlike the western pen, where exhibitors stand out with colorful attire.  Thus, riders are continuously developing trends that make them different from the others. […]

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Five Tips from Clients on Finding the Right Trainer

When searching for a new or first horse trainer, there is always some level of trepidation. Finding the right person to guide a rider and their horse to success is often an interesting journey. Often times, what an equestrian needs when he or she is starting out can be very different from what a rider […]

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June AjPHA Youth World Issue of GoMag Online Now

Nine years ago, on June 1, 2008, the very first issue of GoMag was published and the very first digital magazine of its kind in our industry was born. Now on our 109th issue, the June 2017 issue is a shining example of the strength of digital advertising as a cost-effective, powerful and far-reaching platform. […]

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The Wow Factor: Top Show Clothing Designers Show off their High-End Designs

Each designer in the horse show industry possesses their own set of amazing creative skills. These skills give them the capability of putting together beautiful outfits that will catch the judge’s eye and give their clients that extra boost of confidence they need when they enter the show pen. Several designers including, La Collezione di […]

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We Ask Exhibitors: Who Would Play You and Your Horse in a Movie?

Have you ever taken a look at your horse show family and thought, ‘we really need a reality show’? Or have you and your horse been through so much comedy, drama, thrills and classic moments that your horse show life could rival a major motion picture? Although the reality of a horse reality show might not […]

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Where Champions Get Dressed: One-on-One with Paula Diuri

Paula Diuri is a vivacious and hard-working equine fashion designer who has become a living legend in the horse show industry. Paula’s Place, based in Merced, California, has outfitted countless AQHA and APHA World and Congress Champions over the past 30 years. Her extremely loyal clients will tell you that it is nothing short of […]

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